AMA on Planning Sales Kickoffs

Kicking off the new fiscal year is always a big transition point in the year—and a GTM kickoff is typically the biggest investment an organization will make on their internal team all year. Roz Greenfield has led sales enablement at Optimizely and Oracle and is now the Chief Enablement Officer at Level213, a boutique sales enablement consultancy. In this session, she walks through planning and executing an impactful GTM kickoff.

Ideal for Sales, Marketing, Post-Sales and Revenue Leaders, and CEOs/Founders

Join to discuss:

• Setting objectives and aligning your GTM kickoff with a focus that supports key initiatives
• How to plan out a 2.5-3 day in-person GTM kickoff (including planning for agenda, logistics, and food—and planning considerations for a remote session)
• How to incorporate the customer perspective for insights around use cases, customer experience, selection, and value proposition
• Running an effective GTM kickoff rehearsal session (including why rehearsal needs every presenter in attendance and twice the expected amount of time)
• Balancing a mix of education, celebration, fun, team building/networking, and rah-rah in a GTM kickoff