AMA on Leveraging Clay For Sourcing and Outreach

A well-implemented Clay workflow can supercharge your business by identifying, contacting, and even interacting with qualified leads at high levels of accuracy, scale, and cost efficiency.

David Emanuel Moreira is Co-Founder of Automate rev.ops. (ARO), a consultancy that helps companies develop Clay AI and RevOps automations. Automate has run 20 million enrichments in the past year and helped build over 300 Clay workflows. David is a Clay-certified expert and a Professor at the business school at Universidad Nacional de Misiones (UNAM). In this session, David explains how to build tables, enrich lists, and design end-to-end prospecting workflows in Clay.

Ideal for: Sales and RevOps Leaders, and CEOs/Founders

Join to discuss:

• How to design a well-structured Clay table, including which columns to include and finding the optimal table length with a tiered ICP
• Using AI models and Claygent to improve and automate enrichment of contact information and creating outreach messaging
• Key integrations and data enrichment sources (e.g., ZoomInfo, LinkedIn CRMs, etc.)
• How to segment Clay tables by outreach channel, company profile, and lead value
• Optimizing spend of Clay credits by reducing wasteful workflows and breaking down workflows into discrete tasks